Bob Iger quits Apple board amid simmering streaming war

Disney CEO, Bob Iger, stepped down from Apple’s board of directors on Friday as the company sets its foot in the online video content streaming industry. The company’s filing with the Securities and Exchange Commission revealed its plans of launching Apple TV+ subscription service all across the world on November 1. It makes Apple a Disney rival, which also plans on launching its online streaming service, Disney+, in November, (November 12 to be precise) selectively in the US, Canada and Netherlands first, before setting out globally.

Iger, who joined Apple’s board shortly after Steve Jobs’ death, said that it was “an extraordinary privilege” to be part of the Apple family for the last eight years.

Iger said, “I have the utmost respect for Tim Cook, his team at Apple, and for my fellow board members. Apple is one of the world’s most admired companies, known for the quality and integrity of its products and its people.”

Iger announced his exit on the same day when the company’s online streaming plan went public.

In order to beat the market giants as Netflix, Amazon Prime, HBO Max and many more, Apple TV came up with a super competitive package for its audience at $4.99 per month. The company, whose streaming service would be made available in 100 nations, vouched to offer  a “powerful and inspiring lineup of original shows, movies and documentaries.”

Apple and Disney have had a long interesting relationship, especially when Steve Jobs became a Disney director as it bought Pixar, major chunk of which was owned by Jobs.

Apple issued a statement saying, “While we will greatly miss his contributions as a board member, we respect his decision and we have every expectation that our relationship with both Bob and Disney will continue far into the future,”.

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