Disney takes a giant leap with the take over of Marvel movies, Fox superheros and launch of its upcoming streaming service, Disney+, adding billions of bucks into its kitty. A witness to Disney’s ever-increasing wallet is its recent collection at the global box office where it made over $18.2 billion from Marvel movies since its decade long acquisition of the company. Disney bought Marvel for $4billion in 2009 and over a period of ten years the company made more than four times its purchase price.
Overall, the total number of the movies made in the Marvel Cinematic Universe has garnered $22 billion at the global box office and plans to make billions more.
On Saturday at the Comic-Con event in San Diego, Marvel announced its latest expansive project including 10 films and TV series which would be released in the next two years. Some of which would be released in cinemas while others on Disney’s video content streaming platform, Disney+.
Disney definitely got an edge over others by producing and distributing 16 out of the 23 Marvel Cinematic Universe films. The list includes ‘Iron Man’, ‘Captain America: The First Avenger’, ‘Thor’ and ‘Iron Man 2’, ‘The Incredible Hulk’ and two Spider-Man films — ‘Homecoming’ and ‘Far From Home’.
The game-changer was Marvel’s ‘Iron Man’, released in 2008. It broke the box office records by making nearly $100 million in the opening weekend at the box office, collecting about $600 million worldwide. A year later Disney, signed the deal.
Around the same time, Marvel Cinematic Universe CEO, Bob Iger, bought the comic book company for about $4 billion.
Speaking about the deal with Disney, Iger said, “This is perfect from a strategic perspective. This treasure trove of over 5,000 characters offers Disney the ability to do what we do best.”
What turned Disney into a power-packed production house was the acquisition of Fox film studios for $71.3billion earlier this year. Disney bought it from Comcast gaining copyrights over all its characters and other assets including X-Men, Wolverine, Deadpool, and Fantastic Four.