Japan unit of Amazon raises Prime membership fee, first in 11 years

The Japanese unit of Amazon.com Inc has increased the Prime membership services fee by 26 per cent, this is the first time in 11 years. The Japan unit, however, did not provide any reason for the sudden hike in prices but it pointed about the increase in the number of services that are being provided to the customers. In the past few months the Amazon has grown vastly in Japan and this has also put on more pressure on the homegrown online service like Rakuten.

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